Peter Rice

Here is the latest post from our friend Bill Lapierre. We think you'll find this interesting, even if you don't currently use catalogs as a marketing channel. You Won’t Find This On Any Printer’s Website I started out the year…

Here's the latest blog posting from our good friend, Bill LaPierre. There are some good lessons in here for all of us! There are things that once said, we wish we could take back, but of course, never can. There…

The posting by our friend, Bill Lapierre, is directed primarily at multi-channel marketers but applies to e-commerce pure-plays as well.   It’s Not Always the Fault of Merchandise Sometimes Marketing gets away awfully easy by blaming Merchandise for issues unrelated…

   We think retailers, whether brick and mortar, catalog, or pure e-commerce, will find this article by Bill Lapierre very interesting and useful.   The Customer Behavior That is Tough to Change   Catalog response rates and performance have been…

  We think you'll enjoy this posting from our friend, Bill LaPierre, whose contact info is below. I have a box of catalogs under my desk, and two more boxes in the loft of my garage, labeled “Catalogs No Longer…